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TV commercials reach a very wide audience with limited targeting ability. It’s like standing on the street corner with a megaphone…everyone will hear you, but not everyone will care. If you are trying to reach a very specific audience then TV may not be the best choice. If you’re trying to get your message out to as many people as possible, and you know that lots of people will care, then TV may work well for you. A successful TV campaign requires a greater budget than a web-based approach with typical local airtime costs of $1,000-$2,000+ per month, but for some businesses it is highly effective.