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A strategy session involves the brainstorming details of your video project, whether that’s one video or an entire video campaign. Strategy is an important and often lacking step in creating videos. This is a crucial stage in the process and success of your video which will help determine the direction of the video and drive pre-production. Without a strategy session (whether that’s internal to your company, done by your marketing agency, or done with your video production company) you could be working hard but not smart and putting a lot of time, effort, and money into something that may or may not work for your business or your clients. We want to create videos that give you a return on your investment and accomplish your goals, and having a strategy is essential.